Empower Mental Wellness Clinic
Website concept showcase

Five directions for your new website.

Each concept below is a complete, working homepage built around the same goal: help someone who's finally ready to get help quickly decide you're safe, qualified, and reachable — and take one small step to book. Same facts, same conversion structure; five very different personalities. Click into any one to explore it live.

Jacqueline Finley, MSN, PMHNP-BC Telehealth · California Booking form built in Mobile-first & accessible
How these were made
01

Audience research

Mapped who actually lands here — the self-referrer in distress, the caregiver, the warm referral — and what each needs in the first 30 seconds.

02

Jobs-to-be-done

Defined the one job the site must do and made a single low-anxiety action — the consultation form — the spine of every page.

03

Scored to a rubric

Graded each build on JTBD + UX best practices + mobile-first, iterating until it passed 95%+ with no fabricated claims.

04

Verified

Checked reflow, contrast, and the live booking form — including a real headless-browser pass on the calm-clinical build.

What stays true across all five

  • Jacqueline Finley, MSN, PMHNP-BC — board-certified
  • Telehealth only, statewide California
  • In-network: Aetna, Carelon, Cigna, Anthem (BCBS), Magellan
  • Adolescents & adults · Mon/Wed eve, Fri morning
  • MailDrip consultation form is the primary call-to-action
  • Crisis guidance (911 · 988 · text 741741) on every page
The five concepts
01 · Playful

Colorful & playful

Matches her CanvaUses real details

Soft pastel gradients, floating orbs, a punchy lime accent, and rounded pill buttons — warm, human, and optimistic.

Inspiration: her own Canva design + the "playful pastel wellness" school (Headspace / Alma).

  • Lilac→pink→sky gradients, lime footer
  • Blob/petal image frames, her "Conditions" framing
View this version
02 · Signature

Editorial & bold

Boldest · "dang" factorScored 98

A turquoise-led editorial broadsheet — oversized serif type, numbered sections, a persistent booking rail, and one full-bleed calm interlude.

Inspiration: premium editorial / magazine layouts — the one designed to make peers envious.

  • Distinctive, memorable, high-craft
  • Sticky booking rail + mobile bar
View this version
03 · Redesign

Calm clinical

Safest to shipScored 99 · browser-verified

Turquoise-forward, warm and trustworthy, with a clear section flow. The dependable, conversion-first pick.

Inspiration: modern healthcare/telehealth sites — restraint that reads as clinical trust.

  • Only version proven in a live browser test
  • Balanced turquoise + warm plum
View this version
04 · Mono

Black & white, accent color

Minimalist

A monochrome editorial base where black, white, and warm off-white do the work — turquoise appears only as a jewel accent.

Inspiration: luxe fashion/architecture minimalism — quiet, confident, timeless.

  • Effortless AAA-level contrast
  • Accent used with discipline
View this version
05 · Original

Your first draft, salvaged

Scored 99De-risked

The original draft's look, kept — but with fabricated claims removed, broken images fixed, and a real, working booking form added.

Inspiration: the starting draft — shown so the before/after value is clear.

  • Marketplace-template language removed
  • Same aesthetic, now accurate & functional
View this version

A few notes before you decide

  • Placeholders: the “Playful” concept uses the real name, phone, and email from the Canva; the other four still carry placeholders and can be updated in minutes.
  • Photos: every concept has clearly labeled slots for real photography — drop in the same warm imagery from the Canva.
  • Booking form: all five embed the same MailDrip consultation form. Do one live test submission to confirm it lands in the right inbox.
  • Privacy policy: the current policy says the site doesn't collect info through online forms — if the booking form is used, that line needs a small update.